As well as a normal search results page with a list of website links, the AI chatbot also attempts to succinctly answer questions or tasks like "help me plan a trip to Rome" or "recommend a three-course dinner menu."Ī search for, "What's better for kids Tenerife or Fuerteventura?," for example would bring up an answer with several annotations that reference where the chatbot got its information. The new Bing encourages users to give it more conversational prompts than most people would traditionally use in search. Over the past month, Microsoft Advertising has held "roadshow" events around the world, as well as private meetings, with advertisers and agencies to showcase some of the new Bing ad formats it is testing, ad industry sources tell Insider. Microsoft has begun to give advertisers the first glimpse of what ads will look like in the new Open AI-powered Bing search engine, as it looks to translate the hype it's built around the generative AI chatbot into a sizeable new revenue stream. Advertisers said they still have unanswered questions about how ads will be targeted to users.Some ads will appear like clickable annoations within Bing's conversational response to a prompt.
Microsoft has begun to showcase ad formats within the OpenAI-powered new Bing search engine.Account icon An icon in the shape of a person's head and shoulders.
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